Let’s suppose you turned to this page just in passing, without really intending to read more than a sentence or two. And suppose you saw that I offered you a choice: In order to entice you to read this article, I’ve concocted three introductions. Which one of the three would entice you to read the rest? Choose one:
- a businesslike paragraph that lists the five essential points of the article.
- a brilliant psychoanalysis in one paragraph of the subject– why people read fiction.
- my favorite joke in the whole world.